The SoCal Fair and Events Center is the largest open year-round fairgrounds in Southern California that no one knows about. They had a marketing team of one, no clear brand identity, and lacked any meaningful social presence. The new CEO wanted to change all of this but before we tackle the entire SoCal Fair Fairgrounds, we needed to start with the identity and website of the 2019 SoCal Fair.
brand identity, website, user experience, motion graphics
2019 SoCAL FAIR WEBSITE
This website was created specifically for the 2019 SoCal Fair that occurred in early October 2019. Once the fair ended, the site was changed to the existing old website.